Business Quote by Derek Sivers
“Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.”
About This Quote
Decisions should prioritize customer benefit over personal or corporate interests.
In simple terms: Put customers first in every choice.
Key Takeaway
Align actions with customer value.
Themes
customer focus
decision making
leadership
Mood
pragmatic
ethical
Type
strategic
inspirational
When to use this quote
- product development
- marketing
- HR policies
Key Concepts
business ethics
value creation
Questions to Reflect On
- How can you measure customer impact?
- What trade‑offs arise when prioritizing customers?
A Different Perspective
Balancing stakeholder interests can be complex.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)