Apology Quote by David D. Burns
“Apologies do make a difference. Believe it or not, research shows people often prefer them over money.”
About This Quote
Source Book: "Feeling Good: The New Mood Therapy", 1980
Apologizing positively affects people more than money, as research shows they value apologies.
In simple terms: Apologies matter more than cash.
Key Takeaway
Offer sincere apologies to improve relationships.
Themes
apology
psychology
relationships
Mood
empathetic
hopeful
Type
self‑help
psychology
When to use this quote
- conflict resolution
- customer service
- personal relationships
Key Concepts
behavioral economics
emotional intelligence
Questions to Reflect On
- When is an apology most effective?
- How do cultural norms shape apology value?
A Different Perspective
Apologies can seem insincere if overused.
