Business Quote by Dave Liniger
“Every business has two financial objectives: One is to make money; the other, more elusive, is to make money consistently.”
About This Quote
Source Book: The Real Estate Game, 1995
Businesses must aim for profit and also for consistent, sustainable earnings over time.
In simple terms: Make money and keep making it.
Key Takeaway
Focus on sustainable profitability.
Themes
business
finance
consistency
Mood
practical
strategic
Type
financial
motivational
When to use this quote
- startup budgeting
- corporate strategy
- investment decisions
Key Concepts
profitability
sustainable growth
financial planning
Questions to Reflect On
- What practices ensure steady income?
- How do you balance short‑term gains vs long‑term stability?
A Different Perspective
Consistency can be hard to maintain.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)