We have in our head something called story grammar. We see…
“We have in our head something called story grammar. We see the world as a series of episodes rather than logical propositions... In our serious society, storytelling is seen as being soft. But people process the world through story.”
About This Quote
Source Book: When: The Science of Making Decisions, 2018
People naturally organize experiences as narratives, yet societies often undervalue storytelling in favor of logical analysis.
In simple terms: Stories shape how we understand the world, even if seen as “soft.”
Use stories to convey ideas.
Themes
Mood
Type
When to use this quote
- marketing pitches
- educational curricula
- policy briefs
- team meetings
- media campaigns
Key Concepts
Questions to Reflect On
- When does story outweigh data?
- How to balance narrative with evidence?
Overreliance on narrative can obscure factual accuracy.