Business Quote by Constantinos C. Markides
““discovering (or creating) new market space (that is, innovation!) should be the goal and ambition of every company.””
About This Quote
Source Book: Competitive Strategy: Techniques for Analyzing Industries and Competitors, Michael E. Porter, 1980
Companies should aim to create new markets through innovation rather than merely competing in existing ones.
In simple terms: Create new markets via innovation.
Key Takeaway
Focus on pioneering markets.
Themes
innovation
strategy
growth
Mood
ambitious
forward‑thinking
Type
strategic
inspirational
When to use this quote
- product development
- business planning
- market research
- entrepreneurship
Key Concepts
Blue ocean strategy
value creation
Questions to Reflect On
- What new market could your firm create?
- How do you balance risk and reward in innovation?
A Different Perspective
Innovation can be costly and uncertain.
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