Developing Quote by Constantinos C. Markides
“The process of developing superior strategies is part planning, part trail and error, until you hit upon something that works.”
About This Quote
Source Book: Strategic Innovation: New Ways of Creating Value, Constantinos C. Markides, 2005
Creating effective strategies involves planning, experimentation, and learning from failures until a successful approach emerges.
In simple terms: Strategy needs planning and trial‑and‑error.
Key Takeaway
Iterate, learn, then succeed.
Themes
strategy
innovation
learning
Mood
analytical
optimistic
Type
practical
inspirational
When to use this quote
- product development
- market entry
- business transformation
- R&D projects
Key Concepts
experimental design
adaptive planning
failure analysis
Questions to Reflect On
- What experiments will you run to test a new strategy?
- How do you decide when to pivot?
A Different Perspective
Too much trial‑and‑error can waste resources without clear metrics.
