Bigs Quote by Clayton Christensen
“You can invest to create the new growth business while the core business is still growing, because new business units don't need to get big fast. But when the core business stops growing, investing to create new growth businesses becomes impossible.”
About This Quote
Source Book: The Innovator’s Dilemma, 1997
Growth requires investing in new ventures while the existing business still expands; once the core stalls, new growth becomes impossible.
In simple terms: Invest early in new ideas while core thrives.
Key Takeaway
Invest early for future growth.
Themes
innovation
growth
investment
business strategy
risk management
Mood
analytical
cautious
Type
business
strategic
When to use this quote
- startup funding
- corporate R&D
- market expansion
- product diversification
Key Concepts
disruptive innovation
resource allocation
strategic planning
Questions to Reflect On
- How can you detect early signs of core slowdown?
- What safeguards can protect new venture funding?
A Different Perspective
If the core business declines unexpectedly, timing may be missed.
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