Business Quote by Chris Brogan
“An inventor creates something that works. An entrepreneur creates something that others will buy.”
About This Quote
Source Blog: Social Media Marketing, 2012
Inventors build functional items; entrepreneurs build market demand for them.
In simple terms: Inventors make things work; entrepreneurs sell them.
Key Takeaway
Identify market need before building.
Themes
innovation
market
entrepreneurship
sales
Mood
creative
strategic
Type
motivational
insight
When to use this quote
- new product launch
- venture creation
Key Concepts
product development
market research
business strategy
Questions to Reflect On
- What problem does your product solve?
- How will you create demand?
A Different Perspective
Focusing only on invention may ignore market fit.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)