Audience Quote by Chris Brogan
“What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.”
About This Quote
Source Article: Social Media Strategy, Chris Brogan, 2015
Effective outreach requires a guide who knows where audiences gather and can promote content respectfully within each platform’s culture.
In simple terms: A media guide helps you reach audiences respectfully.
Key Takeaway
Find a knowledgeable guide for each platform.
Themes
marketing
audience building
digital strategy
respect
platform culture
Mood
strategic
practical
thoughtful
Type
advisory
instructional
When to use this quote
- product launches
- nonprofit campaigns
- personal branding
- online events
- community building
Key Concepts
social media navigation
brand alignment
content curation
Questions to Reflect On
- What platforms host your target audience?
- How can you maintain authenticity while using a guide?
A Different Perspective
Over‑reliance on a guide may limit authentic voice.
![“June [Hillary] had been doing all these things - the Himalayas and all the rest of it - so we had done things together for a long time, and, particularly as far as our Sherpas were concerned, we had a very sound, I think, philosophy. So that made it very easy for us to agree on what should be done.” quote by Edmund Hillary](https://sms4smile.com/quotes/img-quotes/b29/edmund-hillary-3760_agree_june-hillary-had-been-doing-all-these-th_475782.jpg)
