Business Quote by Chip Heath
““Sarasvathy, the professor, found that this preference for testing, rather than planning, was one of the most striking differences between entrepreneurs and corporate executives.””
About This Quote
Source Article: The Innovator's DNA, 2013
Entrepreneurs favor experimentation over detailed planning, unlike corporate leaders.
In simple terms: Entrepreneurs test, not plan.
Embrace rapid testing.
Themes
Mood
Type
When to use this quote
- startup launch
- product development
- market testing
Key Concepts
Questions to Reflect On
- How can you balance testing with strategic planning?
- When does planning become a hindrance?
Testing can be costly without clear direction.