Without Tricks Quotes by Leo Burnett

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Leo Burnett has 54 quotes on this site. A few more worth reading:

• When you reach for the stars you may not quite get one, but you won't come up with a handful of mud…
• A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today,…
• Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
• Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
• Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does…
• I regard a great ad as the most beautiful thing in the world.
• I have learned that it is far easier to write a speech about good advertising than it is to write a good…
• The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
• If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed…
• The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
• I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas,…
• Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

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