« All Term Quotes · David Ogilvy's Page
Term Quotes by David Ogilvy
- Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient,…
- Every ad is an investment in the long-term image of a brand.
- Every advertisement is part of the long term investment in the personality of the brand.
- The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.
More Term Quotes
- The whole of science, and one is tempted to think the whole of the life of any thinking man, is trying to… — David Attenborough
- The last four or five hundred years of European contact with Africa produced a body of literature that presented Africa in a… — Chinua Achebe
- I know that some books and some writers, you can pretty much draw a square around it and say, 'Nobody under 40,'… — Margaret Atwood
- For prayer is nothing else than being on terms of friendship with God. — Teresa of Avila
- I don't need fame any more. People are less interested in me in terms of celebrity. I'm happy to see a new… — Dan Aykroyd
- The difference between a tool and a machine is not capable of very precise distinction; nor is it necessary, in a popular… — Charles Babbage
- During my first term in Congress, I signed a pledge that I will take no more earmarks and I've been faithful to… — Michele Bachmann
- The long term versus the short term argument is one used by losers. — Lord Acton