« All Reader Quotes · David Ogilvy's Page
Reader Quotes by David Ogilvy
- It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop,…
- Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are…
- The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
- Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
- There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent…
More Reader Quotes
- Among those whose reputation is exhausted in a short time by its own luxuriance are the writers who take advantage of present… — Samuel Johnson
- I know that some books and some writers, you can pretty much draw a square around it and say, 'Nobody under 40,'… — Margaret Atwood
- One rainy Sunday when I was in the third grade, I picked up a book to look at the pictures and discovered… — Beverly Cleary
- All readers come to fiction as willing accomplices to your lies. Such is the basic goodwill contract made the moment we pick… — Steve Almond
- A book is made better by good readers and clearer by good opponents. — Friedrich Nietzsche
- Sometimes language gets in the way of the story's feelings. The reader finds himself experiencing the language of the story rather than… — Leonard Michaels
- As a reader I feel included a lot in Julie Carr’s hard and beautiful book. I can pretty much hear its author… — Eileen Myles
- Writers write for one reason: to create an emotion in the reader, to reach across and make them feel something. You want… — J. Michael Straczynski