Business Quote by Carol Roth
“Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'”
About This Quote
Source Business Guide: Social Media Marketing, 2021
Effective social‑media strategy starts with understanding the customer and delivering real value, not just self‑promotion.
In simple terms: Know your audience before posting.
Key Takeaway
Focus on customer value, not hype.
Themes
marketing
customer focus
value proposition
social media
Mood
practical
strategic
Type
instructional
motivational
When to use this quote
- brand building
- content planning
- campaign measurement
Key Concepts
customer insight
value creation
engagement tactics
Questions to Reflect On
- What value does your audience seek?
- How can you measure engagement quality?
A Different Perspective
Overemphasis on promotion can alienate followers.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)