You don't consume craft beers in great quantities just to…
“You don't consume craft beers in great quantities just to get loaded; you consume craft beers because you like the taste of the beer. People are asking for beer based on what they're eating, which is quite a change from the way it was.”
About This Quote
Source Interview: CBC Radio, 2015
People choose craft beer for flavor, not for intoxication, reflecting a shift toward quality and pairing.
In simple terms: Craft beer is about taste, not getting drunk.
Prioritize flavor and experience over quantity.
Themes
Mood
Type
When to use this quote
- restaurant menus
- home brewing
- social gatherings
- food festivals
Key Concepts
Questions to Reflect On
- What influences your beverage choices beyond taste?
- How does pairing affect your perception of flavor?
Overemphasis on taste may limit broader market appeal.