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Customer Quote by Brian Halligan

“You're either making a market or disrupting a market. Entering a market is usually the wrong way to go.” quote by Brian Halligan
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“You're either making a market or disrupting a market. Entering a market is usually the wrong way to go.”

Brian Halligan

About This Quote

Source Speech: Startup Conference, 2015

Creating a new market is more sustainable than trying to replace an existing one; disruption should aim to define new value rather than merely compete.

In simple terms: Build new markets, don’t just fight existing ones.

Key Takeaway

Focus on innovation that creates fresh demand.

Themes

innovation competition market strategy

Mood

strategic analytical

Type

business motivational

When to use this quote

  • product launch
  • industry entry
  • business model pivot

Key Concepts

disruption value creation entrepreneurship

Questions to Reflect On

  • Can you identify unmet needs that a new market could serve?
  • How can you differentiate without merely copying competitors?
A Different Perspective

Disrupting existing markets can still be viable if you offer superior value.

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