Customer Quote by Brian Halligan
“You're either making a market or disrupting a market. Entering a market is usually the wrong way to go.”
About This Quote
Source Speech: Startup Conference, 2015
Creating a new market is more sustainable than trying to replace an existing one; disruption should aim to define new value rather than merely compete.
In simple terms: Build new markets, don’t just fight existing ones.
Focus on innovation that creates fresh demand.
Themes
Mood
Type
When to use this quote
- product launch
- industry entry
- business model pivot
Key Concepts
Questions to Reflect On
- Can you identify unmet needs that a new market could serve?
- How can you differentiate without merely copying competitors?
Disrupting existing markets can still be viable if you offer superior value.