Quote by Brad Stone

“He says Bezos takes a red pen to press releases, product descriptions, speeches, and shareholder letters, crossing out anything that does not speak simply…

— Brad Stone

“The Amazon.com system helped meet Bezos’s goal of creating a good experience for customers.”

— Richard L. Brandt

“Bezos insisted the company needed to master anything that touched the hallowed customer experience, and he resisted any efforts to project profitability.”

— Brad Stone

“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” —Jeff Bezos”

— Jean-Paul Isson

“Bezos informed his technical staff that henceforth every point of communication within Amazon would be through an interface (API) that could be exposed externally,…

— Stephen O’Grady

Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they…

— Eric Ries

“Sinegal explained the Costco model to Bezos: it was all about customer loyalty.”

— Brad Stone

“If you want to get to the truth about what makes us different, it’s this,” Bezos says, veering into a familiar Jeffism: “We are…

— Brad Stone

“Want to see a great company story? Read Jeff Bezos’s three-page letter he wrote to shareholders in 1997. In telling Amazon’s story in this extended…

— Ben Horowitz

“Bezos wanted to personally approve each equation and track the results over time. It would be his way of guiding a team’s evolution.”

— Brad Stone

“Bezos even wondered aloud whether Amazon could hire college students on every block in Manhattan and get them to store popular products in their…

— Brad Stone

I've known Bezos for decades, since the very early days of Amazon, so it's no surprise to me that he's smart or willing to…

— Walt Mossberg