Brand Quote by Bonnie Hammer

We are now focused on the brand, not the channel.

— Karen Katz

We expanded the brand to include a whole line of apparel and accessories, but we quickly learned that it was not good to have…

— Kathy Ireland

“Much of the ability to create and maintain valuable brands, as a consequence, has migrated away from the product and to the channel because,…

— Clayton M. Christensen

I thought all those channels on cable TV were really cool.

— Dara Khosrowshahi

You can't keep putting the same stuff on all these channels, or it's going to get annoying. We need to aim for 'distinctive ubiquity,’…

— Mark Schaefer

With more [distribution] channels, it's important to have 'must-have' content and brands that cut through the clutter.

— Thomas O Staggs

I'm super drawn to the high-end brands because they're made with such care and great materials. I really love Chanel, it's my favorite.

— Saweetie

I think that On is one of the greatest brands in terms of storytelling.

— Ben Shelton

Remember when you had to get up to change the channel.

— JREYES

J.Crew's a great brand.

— Chandler Parsons

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

— David F. D'Alessandro