Enough Quote by Bobby Kotick
“If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return.”
About This Quote
Source Speech: Business Conference, 2015
Customers will only pay for products that provide clear value and engagement; without delivering value, they won't expect returns.
In simple terms: Customers pay for valuable, engaging products.
Key Takeaway
Deliver value to earn payment.
Themes
value
customer expectations
business strategy
Mood
pragmatic
analytical
Type
business
marketing
When to use this quote
- product launch
- marketing campaign
- pricing strategy
- customer feedback
- service design
Key Concepts
value proposition
customer perception
payment psychology
Questions to Reflect On
- How can you demonstrate value early?
- What metrics show customer engagement?
A Different Perspective
If the product lacks perceived value, customers may still pay due to brand loyalty.
