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Pay Quote by John Naisbitt

“Value is what people are willing to pay for it.” quote by John Naisbitt
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“Value is what people are willing to pay for it.”

John Naisbitt

About This Quote

Source Book: Megatrends, John Naisbitt, 1982

Value is determined by what buyers are prepared to spend on a product or service.

In simple terms: Price reflects perceived value.

Key Takeaway

Focus on perceived value.

Themes

economics marketing pricing

Mood

analytical pragmatic

Type

business economic

When to use this quote

  • product launch
  • pricing strategy
  • market research
  • sales pitches

Key Concepts

supply and demand consumer perception

Questions to Reflect On

  • How do you assess value beyond price?
  • What drives customers to pay more?
A Different Perspective

Overemphasis on price can ignore intrinsic worth.

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