Pay Quote by John Naisbitt
“Value is what people are willing to pay for it.”
About This Quote
Source Book: Megatrends, John Naisbitt, 1982
Value is determined by what buyers are prepared to spend on a product or service.
In simple terms: Price reflects perceived value.
Focus on perceived value.
Themes
Mood
Type
When to use this quote
- product launch
- pricing strategy
- market research
- sales pitches
Key Concepts
Questions to Reflect On
- How do you assess value beyond price?
- What drives customers to pay more?
Overemphasis on price can ignore intrinsic worth.