Customer Quote by Benjamin Graham
““They ignored Graham’s warning that “the really dreadful losses” always occur after “the buyer forgot to ask ‘How much?’” Most painfully of all, by losing their self-control just when they needed it the most, these people proved Graham’s assertion that “the investor’s chief problem—and even his worst enemy—is likely to be himself.””
About This Quote
Source Book: The Intelligent Investor, 1949
Investors often fail by neglecting to ask price, leading to loss of self‑control and poor decisions.
In simple terms: Ask “How much?” before buying to avoid costly mistakes.
Key Takeaway
Never overlook price and self‑control.
Themes
investing
self‑discipline
risk management
Mood
cautious
analytical
Type
educational
advisory
When to use this quote
- stock purchase
- portfolio review
- financial planning
- trading decisions
Key Concepts
behavioral finance
value investing
Questions to Reflect On
- Do you consistently evaluate price before investing?
- How do you maintain self‑control under pressure?
A Different Perspective
Market volatility can still cause losses despite careful questioning.
