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Business Quote by Benjamin Graham

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““December 20, 1999, Juno Online Services unveiled a trailblazing business plan: to lose as much money as possible, on purpose. Juno announced that it would henceforth offer all its retail services for free—no charge for e-mail, no charge for Internet access—and that it would spend millions of dollars more on advertising over the next year. On this declaration of corporate hara-kiri, Juno’s stock roared up from $16.375 to $66.75 in two days.6””

Benjamin Graham

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