Business Quote by Ben Horowitz
“Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company.”
About This Quote
Source Book: The Hard Thing About Hard Things by Ben Horowitz, 2014
Making difficult but right choices builds personal courage; easy wrong choices erode it, shaping both leader and organization.
In simple terms: Hard choices build courage; easy wrong choices create cowardice.
Key Takeaway
Choose the hard right thing.
Themes
leadership
ethics
personal growth
Mood
determined
reflective
Type
advice
motivational
When to use this quote
- CEO decisions
- team management
- strategic planning
- personal development
Key Concepts
courage
cowardice
decision making
Questions to Reflect On
- What hard decision are you avoiding?
- How does personal courage affect company culture?
A Different Perspective
Choosing the easy wrong path may seem safer but harms long‑term integrity.
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