All William Bernbach Quotes
- Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. Advertising
- The most powerful element in advertising is the truth. Advertising
- Today's smartest advertising style is tomorrow's corn. Advertising
- Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed...… Ad
- In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive. Advertising
- Nobody counts the number of ads you run; they just remember the impression you make. Ads
- In communications, familiarity breeds apathy. Apathy
- Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product.… Cleverness
- It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into… Becomes
- Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that… Advertising
- A great ad campaign will make a bad product fail faster. It will get more people to know it's bad. Ad
- In advertising, not to be different is virtually suicidal. Advertising
- Because an appeal makes logical sense is no guarantee that it will work. Appeal
- Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears. Advertising
- Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and… Accepted
- If your advertising goes unnoticed, everything else is academic! Academic
- There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules ... but there's one… Advertising
- If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will… Always Find
- I warn you against believing that advertising is a science. Advertising
- Never do anything yourself that you can hire someone else to do, especially if they can do it better. Better
- Imitation can be commercial suicide. Commercial
- Our job is to bring the dead facts to life. Bring
- There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can… Ad
- Rules are what the artist breaks; the memorable never emerged from a formula. Artist
- The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas. Been