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Make Quotes by William Bernbach
- Nobody counts the number of ads you run; they just remember the impression you make.
- A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
- Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and…
- Properly practiced creativity can make one ad do the work of ten.
- With our industry being watched so carefully by governmental agencies, with the FTC ready to pounce on every claim we make, what we CAN say…
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