« All Product Quotes · William Bernbach's Page
Product Quotes by William Bernbach
- Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product.…
- A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
- You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will…
- Advertising doesn't create a product advantage. It can only convey it.
- No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's…
- You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither…
More Product Quotes
- The moral virtues, then, are produced in us neither by nature nor against nature. Nature, indeed, prepares in us the ground for… — Aristotle
- People are definitely a company's greatest asset. It doesn't make any difference whether the product is cars or cosmetics. A company is… — Mary Kay Ash
- We are too much accustomed to attribute to a single cause that which is the product of several, and the majority of… — Marcus Aurelius
- Journalism was being whittled away by a Wall Street theory that profits can be maximized by minimizing the product. — Russell Baker
- Our society is the product of several great religious and philosophical traditions. The ideas of the Greeks and Romans, Christianity, Judaism, humanism… — Jan Peter Balkenende
- Our mail product, Hotmail, is the market leader globally. — Steve Ballmer
- Look at the product pipeline, look at the fantastic financial results we've had for the last five years. You only get that… — Steve Ballmer
- If you are a gun manufacturer, the product you make is not subject to safety regulation by the Consumer Product Safety Commission.… — Michael D. Barnes
- American consumers have no problem with carcinogens, but they will not purchase any product, including floor wax, that has fat in it. — Dave Barry
- Numbers are the product of counting. Quantities are the product of measurement. This means that numbers can conceivably be accurate because there… — Gregory Bateson
- Everything that is beautiful and noble is the product of reason and calculation. — Charles Baudelaire
- Evil is committed without effort, naturally, fatally; goodness is always the product of some art. — Charles Baudelaire