« All You Quotes · William Bernbach's Page
You Quotes by William Bernbach
- Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed...…
- Nobody counts the number of ads you run; they just remember the impression you make.
- Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that…
- I warn you against believing that advertising is a science.
- There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can…
- No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's…
More You Quotes
- Dedicate yourself to the good you deserve and desire for yourself. Give yourself peace of mind. You deserve to be happy. You… — Hannah Arendt
- These are the fifties, you know. The disgusting, posturing fifties. — Hannah Arendt
- I love you, and because I love you, I would sooner have you hate me for telling you the truth than adore… — Pietro Aretino
- If you want to annoy your neighbors, tell the truth about them. — Pietro Aretino
- Flattery and deceit are the darlings of great men, and so with these men spread the butter on thick, if you want… — Pietro Aretino
- Having been a child actor, I remember how directors would trick me to get good performances out of me. I don't think… — Asia Argento
- In Italy the censor is very old and there are many judges and psychiatrists who analyse you. — Dario Argento
- I do think the heart can balance out the mind, if your heart is in a good place it can give you… — Alexis Arguello
- I believe more in precision, when you have the capability, like when you see a mosquito fly and you're able to hit… — Alexis Arguello
- I'd take precision any day over power; as far as being tactical you know you have to see what's going on in… — Alexis Arguello
- Haiti, Haiti, the further I am from you, the less I breathe. Haiti, I love you, and I will love you always.… — Jean-Bertrand Aristide
- When you care about human beings, you do your best to not repress and to not let people to repress and to… — Jean-Bertrand Aristide