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Business Quotes by William Bernbach
- Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
- Today's smartest advertising style is tomorrow's corn.
- Nobody counts the number of ads you run; they just remember the impression you make.
- Advertising doesn't create a product advantage. It can only convey it.
- You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither…
- All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we…
- Word of mouth is the best medium of all.
- Research can trap you into the past.
- With our industry being watched so carefully by governmental agencies, with the FTC ready to pounce on every claim we make, what we CAN say…
More Business Quotes
- We are what we repeatedly do. Excellence, then, is not an act, but a habit. — Aristotle
- Quality is not an act, it is a habit. — Aristotle
- All paid jobs absorb and degrade the mind. — Aristotle
- It is clearly better that property should be private, but the use of it common; and the special business of the legislator… — Aristotle
- I don't want to do business with those who don't make a profit, because they can't give the best service. — Richard Bach
- Second, we have to make the most of the strengths we have, the amenities that many of our competitors cannot replicate. But… — Gerard Arpey
- I don't want to lie. I dislike dishonesty. And I work in Hollywood, a town and a business that relies on a… — David Arquette
- I may be president of the United States, but my private life is nobody's damned business. — Chester A. Arthur
- Don't limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind… — Mary Kay Ash
- Everyone has an invisible sign hanging from their neck saying, 'Make me feel important.' Never forget this message when working with people. — Mary Kay Ash
- Pretend that every single person you meet has a sign around his or her neck that says, 'Make me feel important.' Not… — Mary Kay Ash
- People are definitely a company's greatest asset. It doesn't make any difference whether the product is cars or cosmetics. A company is… — Mary Kay Ash