All William Bernbach Quotes
- We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can… Busy
- You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will… Don T
- Properly practiced creativity can make one ad do the work of ten. Ad
- The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know… Believe
- Let us prove to the world that good taste, good art, and good writing can be good selling. Art
- Good advertising does not just circulate information. It penetrates the public mind with desires and belief. Advertising
- Advertising doesn't create a product advantage. It can only convey it. Advantage
- The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not… Advertising
- No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's… Advantage
- The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail. Artistry
- You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither… All
- Don't confuse good taste with the absence of taste. Absence
- It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors. Advantage
- The heart of creativity is discipline. Creativity
- A principle isn't a principle until it costs you something. Cost
- An idea can turn to dust or magic, depending on the talent that rubs against it. Depending
- All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we… All
- Word of mouth is the best medium of all. All
- Research can trap you into the past. Business
- Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things… Abut
- With our industry being watched so carefully by governmental agencies, with the FTC ready to pounce on every claim we make, what we CAN say… Ads
- Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his action . .… Action
- We don't ask research to do what it was never meant to do, and that is to get an idea. Ask
- Advertising isn't a science. It's persuasion. And persuasion is an art. Advertising
- All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we… All