Martin Lindstrom

“My Subtext Research revealed that the women I met cared less about the time they spent in their cars than they did…

— Martin Lindstrom

Products are produced in the factory; brands are produced in our minds.

— Martin Lindstrom

“interview 14 leaders from religions including Protestantism, Catholicism, Buddhism and Islam in an attempt to figure out the ten characteristics their faiths…

— Martin Lindstrom

Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their…

— Martin Lindstrom

Imagine Pepsi without Coke. Impossible, right?

— Martin Lindstrom

Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.

— Martin Lindstrom

Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In…

— Martin Lindstrom

“With 70 percent accuracy, my source tells me, software can assess how people feel based on the way they type, and the…

— Martin Lindstrom

“Every successful brand stands for something more than itself, and that thing is emotional. A great brand promises hope, the contagion of…

— Martin Lindstrom

Once you know the reason why - you've defined your white space of canvas on which you can paint and create a…

— Martin Lindstrom

Remember, that the logo is really the dot on top of the i.

— Martin Lindstrom

Thus ideas like subliminal advertising today rarely works and or even exists.

— Martin Lindstrom

“90 percent of all Gillette shavers are bought by women for the men in their lives”

— Martin Lindstrom

“They hold the piece of clothing close to their noses and inhale a mixture of fabric, wind, soil, damp and the stiffening…

— Martin Lindstrom

Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service…

— Martin Lindstrom

Word-of-mouth is powerful, trusted, and cheap.

— Martin Lindstrom

Big data is great when you want to verify and quantify small data - as big data is all about seeking a…

— Martin Lindstrom

Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from…

— Martin Lindstrom

I think it is fair to say that the end goal might be a demand yet your focus when building brands should…

— Martin Lindstrom

Brand handling synergy means developing and communicating your company's values and identity consistently.

— Martin Lindstrom

If we define value as emotions - and emotional engagement...i.e. love!

— Martin Lindstrom

“Danish kitchen manufacturers often use the term “Conversation Kitchen” to refer to an expensive, well-appointed kitchen that is used less often for…

— Martin Lindstrom

The reality is that a brand can no longer afford to be "friends with everyone."

— Martin Lindstrom

A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.

— Martin Lindstrom

“The Weather simply didn’t exist in Colombia. I later found out that no one asks or talks about the weather in Medellín,…

— Martin Lindstrom