Smell Quote by Martin Lindstrom
““The sensory branding of the Singapore Girl reached its zenith by the end of the 1990s, when Singapore Airlines introduced Stefan Floridian Waters.””
About This Quote
Source Book: Brand Sense by Martin Lindstrom, 2007
The Singapore Girl’s image was perfected through sensory cues, culminating in a signature fragrance launch in the late 1990s.
In simple terms: Sensory branding peaked with a signature scent.
Key Takeaway
Use all senses to strengthen brand identity.
Themes
branding
sensory design
customer experience
Mood
inspirational
strategic
Type
marketing
branding
When to use this quote
- airline marketing
- retail environments
- hospitality training
- product launches
Key Concepts
psychology of perception
brand storytelling
Questions to Reflect On
- How can brands balance sensory elements with cultural relevance?
- What senses are most impactful for your audience?
A Different Perspective
Relying solely on scent may ignore other cultural nuances.
