Bad business Quote by Anthony Bourdain
““If experience teaches us anything, it’s that the very last thing a television audience wants to hear or be reminded of is how bad things are, how unhealthy or how doomed—that we’re heading off a cliff and dragging our kids after us. (Unless it’s accompanied by bombastic accusations of conspiracy—and a suitable candidate to blame for the problem.) It’s bad business to be saying all sorts of awful, alarmist shit like that—particularly when it’s true. It is much better business, always, to tell people, over and over again, in a reassuring voice (or, better yet, a loud, annoying one) that everything is just fine. It’ll all work out.””
About This Quote
Source Interview: Anthony Bourdain on Media, 2018
Media often downplays crises to keep audiences comfortable, but honest reporting is essential despite being unsettling.
In simple terms: Media hides bad news to soothe viewers.
Prioritize truth over comfort.
Themes
Mood
Type
When to use this quote
- news broadcasting
- social media platforms
- public health campaigns
Key Concepts
Questions to Reflect On
- Why do audiences prefer reassuring narratives?
- How can media responsibly present harsh realities?
Balancing truth with panic avoidance is challenging.