Business Quote by Anonymous
““A third path that a business can follow—an offshoot of our two main strategies—is pursuing a highly targeted market and focusing its resources on serving that tight segment, whether through cost leadership or differentiation. This is the focus strategy.””
About This Quote
A focus strategy targets a narrow market segment, allocating resources to serve it efficiently, either by low cost or differentiation.
In simple terms: Target a specific market and specialize.
Key Takeaway
Adopt a focus strategy.
Themes
business
strategy
market segmentation
Mood
analytical
strategic
Type
business
educational
When to use this quote
- startup planning
- product launch
- marketing campaign
Key Concepts
economics
competitive advantage
Questions to Reflect On
- Is your market niche sustainable?
- How will you differentiate within the niche?
A Different Perspective
Risk of over-specialization.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)