Business Quote by Angela Ahrendts
“Great design... you won't have a business today without great design.”
About This Quote
Source Speech: Apple Design Keynote, 2014
Exceptional design is essential for business success; without it, a company cannot thrive in modern markets.
In simple terms: Design drives business success.
Key Takeaway
Invest in great design to stay competitive.
Themes
design
business strategy
innovation
Mood
pragmatic
inspirational
Type
business
creative
When to use this quote
- product development
- marketing campaigns
- user experience research
- brand revamps
Key Concepts
design thinking
brand identity
Questions to Reflect On
- How can small firms prioritize design?
- What design elements most impact customer loyalty?
A Different Perspective
Design costs can be high for startups.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)