Advertising Quote by Alison Jackson
“Art work is inconclusive. It opens your mind up. At least, that's what I hope it does. And advertising, using exactly the same photograph, closes things down. It makes it conclusive. It sells a product, and that is its primary function.”
About This Quote
Source Interview: Art and Advertising Podcast, 2020
Art invites open interpretation, while advertising uses the same image to deliver a definitive commercial message.
In simple terms: Art opens minds; ads close them.
Recognize differing intents of visual media.
Themes
Mood
Type
When to use this quote
- gallery visit
- marketing campaign
- media analysis
Key Concepts
Questions to Reflect On
- How does context change your view of an image?
- Can art remain open in commercial settings?
Advertising can limit personal reflection.