Driving force Quote by Alice M. Tybout

Even though brands are created by people, they belong to the corporations.

— Debbie Millman

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger…

— Howard Schultz

All leading brands started with and still possess the DNA of innovation and creativity, but it is often limited to one or two areas…

— Dinesh Paliwal

“Howard Schultz, CEO of Starbucks, believed the most powerful brands are built from the heart.”

— David Kelly

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands…

— Dan Levitan

“A personal brand is determined by what you have created, whom you have connected, and how you have made those people feel.”

— Ryan Lilly

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that,…

— Bozoma Saint John

In this ever-changing society, the most powerful and enduring brands are built from the heart.

— Howard Schultz

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

— Martin Lindstrom

“A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will build you.…

— Richie Norton