Business Quote by Alan Mulally
“The purpose of business is to make a reasonable return by making products and services that people want and value. If you are not, you are wasting resources.”
About This Quote
Source Business: Ford Motor Company Annual Report, 2012
Business should create value by meeting genuine demand; waste occurs when products lack purpose.
In simple terms: Make useful things, avoid waste.
Focus on customer value.
Themes
Mood
Type
When to use this quote
- product development
- market research
- budget planning
Key Concepts
Questions to Reflect On
- How do you measure value beyond profit?
- What steps ensure resources serve real needs?
Profit motives can conflict with social responsibility.