““Jobs also took a direct interest in where the ads ran. He favored TV shows that fit the sensibility of Apple’s perceived customer. Modern Family, The Daily Show, and Family Guy were favorites. Smarter reality TV like The Amazing Race was preferred over the more mean-spirited Survivor. Jobs once flew off into a rage when an Apple spot accidentally found its way onto Glenn Beck’s program on the Fox News Channel. Jobs detested Fox News, but he generally didn’t want Apple to advertise on any political talking-head show.””
![“There is a Steve [Jobs] that Apple would like to actually present to the public. They have a character, Steve, and they want to keep that story going. And it's very important that writers challenge that occasionally and not just trust their parent companies to tell them.” quote by Danny Boyle](https://sms4smile.com/quotes/img-quotes/737/danny-boyle-3499_apples_there-is-a-steve-jobs-that-apple-would-l_2042804.jpg)
![“I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.” quote by Alex Gibney](https://sms4smile.com/quotes/img-quotes/3c0/alex-gibney-7495_apples_i-don-t-think-steve-jobs-started-apple-a_1785708.jpg)
