Computers Quote by Adam Lashinsky
““it is the intimate interaction between the operating system and the hardware that allows us to do that.” Jobs was speaking at a conceptual level. A former Apple engineer broke it down to the nitty-gritty: “Apple is all about integration. The way to get true integration is to control everything from the operating system down to what kind of saw you are going to use on the glass.””
About This Quote
Source Book: Inside Apple, 2012
True integration requires controlling every layer from software to hardware, ensuring seamless interaction.
In simple terms: Control all layers for integration.
Key Takeaway
Prioritize end‑to‑end design control.
Themes
integration
design
control
Mood
analytical
critical
Type
technical
strategic
When to use this quote
- smartphone design
- IoT device creation
- software‑hardware co‑design
- enterprise IT infrastructure
Key Concepts
systems engineering
product development
Questions to Reflect On
- How much control is optimal for innovation?
- When should openness be favored over integration?
A Different Perspective
Complete control may limit flexibility and third‑party innovation.
![“All through time in Apple products, even from our very first ones, that's how he [Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll…” quote by Steve Wozniak](https://sms4smile.com/quotes/img-quotes/241/steve-wozniak-2527_apples_all-through-time-in-apple-products-even_828352.jpg)
