Coffee cup Quote by Adam Lashinsky

“Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal,…

— Walter Isaacson

From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and…

— Tim Cook

Apple, of all the global tech companies, was the one that understood why artists make things.

— Jimmy Iovine

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

“love it when you can bring really great design and simple capability to something that doesn’t cost much,” he said as he pointed out…

— Walter Isaacson

“Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.”

— Yukari Iwatani Kane

“a designer typically would be told what to do and say by the folks in manufacturing. At Apple it works the other way around.”

— Adam Lashinsky

“told me, that the Apple logo was an homage to Alan Turing, the British computer pioneer who broke the”

— Walter Isaacson

“Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There's something magical about that place. There…

— Walter Isaacson

“the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?”

— Martin Lindstrom

I really believe I know why my designs were better than any other human being, but I don't want to take credit for starting…

— Steve Wozniak

“The reason Apple resonates with people is that there’s a deep current of humanity in our innovation. I think great artists and great engineers…

— Walter Isaacson