“Second, does your value proposition make or reinforce an economic case? Does it have economic impact? Does it sound like your product gives a corporate customer a competitive advantage or improves some critical area in their company? If it’s a… — Steven Gary Blank Copy Share Image
“One of the first tests of your value proposition should be, is it emotionally compelling? Do customers’ heart rates go up after they hear it? Do they lean forward to hear more?” — Steven Gary Blank Copy Share Image
“Therefore, alpha and beta testing are Product Development functions that belong to engineering. They are about validating the product technically, not the market.” — Steven Gary Blank Copy Share Image
“one approach to defining the minimum features set is to ask, “What is the smallest or least complicated problem the customer will pay us… — Steven Gary Blank Copy Share Image
“If they agree with you about the problems, get them to explain why they think it is important to solve them” — Steven Gary Blank Copy Share Image
“When one company owns over 80 percent share (think Microsoft), that player is the owner of the market and a monopolist. The only possible… — Steven Gary Blank Copy Share Image
“Positioning your product against the slew of existing competitors is accomplished by adroitly picking the correct product features where you are better.” — Steven Gary Blank Copy Share Image
“The Customer Development model consists of four well-defined steps: Customer Discovery, Customer Validation, Customer Creation, and Company Building.” — Steven Gary Blank Copy Share Image
“Many products are too hard to understand without a demo. If a picture is worth a thousand words, a demonstration is probably worth a… — Steven Gary Blank Copy Share Image
“One of the insidious traps of a startup is promising different customers a set of unique extensions or modifications. While it is sometimes essential… — Steven Gary Blank Copy Share Image
“Intellect without will is worthless, will without intellect is dangerous. — Sun Tzu,” — Steven Gary Blank Copy Share Image
“The reality is that testing an unfinished product for Engineering and testing a customer’s willingness to buy an unfinished product are separate, unrelated functions.… — Steven Gary Blank Copy Share Image
“Rule No. 5: No Business Plan Survives First Contact with Customers So Use a Business Model Canvas” — Steven Gary Blank Copy Share Image
“Rule No. 2: Pair Customer Development with Agile Development Customer Development is useless unless the product development organization can iterate the product with speed… — Steven Gary Blank Copy Share Image
“Ironically, startups were often crippled by the very methodology they traditionally used to build new products.” — Steven Gary Blank Copy Share Image
