You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic.… — Alexander Osterwalder Copy Share Image
“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative… — Alexander Osterwalder Copy Share Image
Actions speak louder than words. There is a big difference between what people say and what they do. People might tell you they are… — Alexander Osterwalder Copy Share Image
“Maintaining a beginner’s mindset helps keep us from becoming victims of our own successes. We all need to constantly scan the landscape and continuously… — Alexander Osterwalder Copy Share Image
“A business model describes the rationale of how an organization creates, delivers, and captures value” — Alexander Osterwalder Copy Share Image
“Telling a story that illustrates how your business model solves a customer problem is a clear way to introduce listeners to the idea. Stories… — Alexander Osterwalder Copy Share Image
Once you understand business models you can then start prototyping business models just like you prototype products. — Alexander Osterwalder Copy Share Image
“There’s not a single business model . . . There are really a lot of opportunities and a lot of options and we just… — Alexander Osterwalder Copy Share Image
“An entrepreneur’s challenge is to design and successfully implement a new business model.” — Alexander Osterwalder Copy Share Image
Founders go wrong when they start to believe their business plan will materialize as written. I advise entrepreneurs to burn their business plan -… — Alexander Osterwalder Copy Share Image
Co-creation is much more work than writing somewhere in a hidden corner and then publishing your content. However, the benefits outweigh the costs. — Alexander Osterwalder Copy Share Image
“People are moved more by stories than by logic. Ease listeners into the new or unknown by building the logic of your model into… — Alexander Osterwalder Copy Share Image
“In a nutshell, Blue Ocean Strategy is about creating completely new industries through fundamental differentiation as opposed to competing in existing industries by tweaking… — Alexander Osterwalder Copy Share Image
