Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope… — Ray Kroc Copy Share Image
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be… — Ray Kroc Copy Share Image
The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest… — Ray Kroc Copy Share Image
I believe in God, family, and McDonald's. And in the office, that order is reversed. — Ray Kroc Copy Share Image
“The best part of it for me personally was that every time I saw a new Walgreen’s store going up it meant new business.… — Ray Kroc Copy Share Image
Creativity is a highfalutin' word for the work I have to do between now and Tuesday. — Ray Kroc Copy Share Image
“We started Franchise Realty Corporation with $1,000 paid-in capital, and Harry parlayed that cash investment into something like $170 million worth of real estate.… — Ray Kroc Copy Share Image
“I was about to lose one of my biggest accounts, Walgreens, the people I had created a tremendous amount of business for and to… — Ray Kroc Copy Share Image
“One time a McDonald’s operator came to me with the idea he’d dreamed up to cut costs by producing a doughnut-shaped patty. His notion… — Ray Kroc Copy Share Image
I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think. — Ray Kroc Copy Share Image
