Food Quotes by Ray Kroc

“One man's famine makes another man's feast.”

— Ray Kroc

The french fry is my canvas.

— Ray Kroc

We provide food that customers love, day after day after day. People just want more of it.

— Ray Kroc

Customers tend to avoid a restaurant that's going aswamp in its own sludge.

— Ray Kroc

There's a lot more future in hamburgers than in baseball.

— Ray Kroc

“If anyone stood to gain by our success and suffer if we failed, it was our suppliers. They knew McDonald’s restaurants possessed…

— Ray Kroc

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to…

— Ray Kroc

Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and…

— Ray Kroc

This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. Speaking…

— Ray Kroc

“It was not long after the “Fold-a-Nook” fiasco that I became intrigued by the stories of the McDonald brothers and their operation…

— Ray Kroc

“The agreement gave me 1.9 percent of the gross sales from franchisees. I had proposed 2 percent. The McDonalds said, “No, no,…

— Ray Kroc

“Supplying buns to McDonald’s was the break of a lifetime for many of these men. Mary Ann Bakery, for example, was a…

— Ray Kroc

The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest…

— Ray Kroc

“Besides, the brothers did have some equipment that couldn’t be readily copied. They had a specially fabricated aluminum griddle for one thing,…

— Ray Kroc

“Another aspect of the agreement was that I was to charge a franchise fee of $950 for each license. This was to…

— Ray Kroc

“I had memorized the procedure when I watched the McDonald’s operation in San Bernardino, and I had done it exactly the same…

— Ray Kroc

“I had to twist Harold Freund’s arm repeatedly to get him to build a bakery just to service our California stores. Freund…

— Ray Kroc

“but I would have rights to franchise copies of their operations everywhere else in the United States. The buildings would have to…

— Ray Kroc

“Cooking with gas was a popular expression at the time, but it was an in-joke with us. When somebody was cooking with…

— Ray Kroc

“An equally unusual thing happened in 1953 when the McDonalds were designing their “golden arches” building. They wanted to lay it out…

— Ray Kroc

“I detailed it all, and when I got to the point where they stored them in the shaded chicken-wire bins, he said,…

— Ray Kroc

“Into that strange scene came my future mentors in the hamburger business, the McDonald brothers, Maurice and Richard, a pair of transplanted…

— Ray Kroc

“In Sarasota, Florida, they ran into a health department ruling that deemed it unsanitary to prepare milk shakes and hamburgers in the…

— Ray Kroc

“Our stores were selling only nine items, and they were buying only thirty-five or forty items with which to make the nine.…

— Ray Kroc

“He had a son-in-law named Ed MacLuckie who was looking for a job and who had expressed a liking for the food…

— Ray Kroc

“A subject of much greater concern to me, however, was the great french-fry flop. I had explained to Ed MacLuckie with great…

— Ray Kroc

“One of my suppliers told me, “Ray, you know you aren’t in the hamburger business at all. You’re in the french-fry business.…

— Ray Kroc

“We agreed that we wanted McDonald’s to be more than just a name used by many different people. We wanted to build…

— Ray Kroc

“But after World War II, the brothers realized they were running hard just to stay in one place. They weren’t building volume…

— Ray Kroc