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Achievement Quote by Ray Kroc

“Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way.”

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More by Ray Kroc

I believe in God, family, and McDonald's. And in the office, that order is reversed.

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“The best part of it for me personally was that every time I saw a new Walgreen’s store going up it meant new business. This sort of multiplication was clearly the way to go. I spent less and less time chasing pushcart vendors around the West Side and more time cultivating large accounts where big turnover would automatically winch in…

Creativity is a highfalutin' word for the work I have to do between now and Tuesday.

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“We started Franchise Realty Corporation with $1,000 paid-in capital, and Harry parlayed that cash investment into something like $170 million worth of real estate. His idea, simply put, was that we would induce a property owner to lease us his land on a subordinated basis. That is, he would take back a second mortgage so that we could go to…

“One man's famine makes another man's feast.”

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It requires a certain kind of mind to see beauty in a hamburger bun,

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“I was about to lose one of my biggest accounts, Walgreens, the people I had created a tremendous amount of business for and to whom I was selling five million cups a year. Fred Stoll told me in strictest confidence that a former Walgreen executive who had a lot of pull in the top offices of the company had gone…

If any of my competitors were drowning, I'd stick a hose in their mouth

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“One time a McDonald’s operator came to me with the idea he’d dreamed up to cut costs by producing a doughnut-shaped patty. His notion was to plug the hole with condiments, and cover it with a pickle so the customer wouldn’t notice the hole. I told him we wanted to feed our customers, not fleece them, but I couldn’t suppress…

All money means to me is a pride in accomplishment.

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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.

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There’s almost nothing you can’t accomplish if you set your mind to it.

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Explore all 137 Ray Kroc quotes

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You, of Canada, are building a magnificent record of achievement. My country rejoices in it.

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Each man is capable of doing one thing well. If he attempts several, he will fail to achieve distinction in any.

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It's tragic what America has become because there is a great segment of society that now resents luxury and success and achievement by others.

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To preserve an unclouded capacity for the enjoyment of life is an unusual moral and psychological achievement. Contrary to popular belief, it is not…

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Joel Lane documents a life we don’t quite live, in a city we can’t quite find: half glimpsed and half imagined, we know it’s out there somewhere. Waiting, maybe. Mixing fear with desire, reputation with regret. Touching the blood-beat of our secret hunger with the rhythms of a music that never felt alien till now. Wasted lives, with never a…

The main substantive achievement of neoliberalism has been to redistribute rather than to generate wealth and income.

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Every profession has an ideology and a drive for power that goes far beyond its achievements and it is the task of democracy to…

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We have Internet now and people are not stupid. But it seems that some people are trying to push the same agenda of the…

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The Baseball Hall of Fame is something every player dreams about, but being a member of God's Hall of Fame is the greatest achievement of all. God offers each of us the gift of eternal life through Jesus Christ. When we accept God's gift of salvation, our name is written in the Book of Life, guaranteeing us a place in…

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