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Achievement Quote by Ray Kroc

“Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward…” quote by Ray Kroc
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“Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way.”

Ray Kroc

About This Quote

Source Speech: Interview on Business Risk, 1979

Success requires embracing risk; without danger there is no pride or true happiness, and progress depends on daring ventures.

In simple terms: Risk is essential for achievement and happiness.

Key Takeaway

Take calculated risks to grow.

Themes

risk achievement entrepreneurship freedom progress

Mood

determined optimistic serious

Type

motivational philosophical

When to use this quote

  • starting a business
  • investing
  • career advancement
  • innovation
  • policy making

Key Concepts

risk tolerance psychology of reward economic freedom

Questions to Reflect On

  • What risks are worth taking?
  • How do you balance risk and safety?
A Different Perspective

Risk can lead to loss and may not always be justified.

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