Atlantic ocean Quote by Ray Kroc
““the basics have to be stressed over and over. If I had a brick for every time I’ve repeated the phrase QSC and V (Quality, Service, Cleanliness, and Value), I think I’d probably be able to bridge the Atlantic Ocean with them. And the operators need the stress on fundamentals as much as their managers and crews. This is especially true of a new location. So””
About This Quote
Source Speech: Franchise training seminar, 1970s, Ray Kroc on operational basics
He emphasizes relentless focus on core standards—quality, service, cleanliness, value—to ensure success.
In simple terms: Focus on fundamentals repeatedly.
Key Takeaway
Reinforce core standards constantly.
Themes
standards
focus
repetition
training
quality
Mood
determined
practical
Type
instructional
inspirational
When to use this quote
- Opening a new restaurant
- staff onboarding
- quality audits
- customer service training
Key Concepts
Continuous improvement
brand consistency
operational excellence
Questions to Reflect On
- How can teams keep standards fresh?
- When should innovation override routine?
A Different Perspective
Over‑emphasis on basics may stifle innovation.
![“[On Jane Austen:] To believe her limited in range because she was harmonious in method is as sensible as to imagine that when the Atlantic Ocean is as smooth as a mill-pond it shrinks to the size of a mill-pond.” quote by Rebecca West](https://sms4smile.com/quotes/img-quotes/8d4/rebecca-west-1248_atlantic-ocean_on-jane-austen-to-believe-her-limited-in_215037.jpg)
