The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it… — Claude C. Hopkins Copy Share Image
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster — Claude C. Hopkins Copy Share Image
Don't, to gain general and useless attention, sacrifice the attention that you want — Claude C. Hopkins Copy Share Image
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly — Claude C. Hopkins Copy Share Image
Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete. — Claude C. Hopkins Copy Share Image
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves — Claude C. Hopkins Copy Share Image
Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow,… — Claude C. Hopkins Copy Share Image
Don't think of people in the mass. This gives you a blurred view — Claude C. Hopkins Copy Share Image
Platitudes and generalities roll of the human understanding like water from a duck — Claude C. Hopkins Copy Share Image
People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they… — Claude C. Hopkins Copy Share Image
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. — Claude C. Hopkins Copy Share Image
Impressive claims are made far more impressive by making them exact — Claude C. Hopkins Copy Share Image
