I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to… — Steve Jobs Copy Share Image
I think the artistry is in having an insight into what one sees around them. Generally putting things together in a way… — Steve Jobs Copy Share Image
I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance. — Steve Jobs Copy Share Image
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show… — Steve Jobs Copy Share Image
All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these… — Steve Jobs Copy Share Image
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or… — Steve Jobs Copy Share Image
That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to… — Steve Jobs Copy Share Image
We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that.… — Steve Jobs Copy Share Image
People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all.… — Steve Jobs Copy Share Image
Reed College at that time offered perhaps the best calligraphy instruction in the country.... I decided to take a calligraphy class to… — Steve Jobs Copy Share Image
I told [Bill Gates] I believed every word of what I said but that I should never have said it in public.… — Steve Jobs Copy Share Image
That's why I think death is the most wonderful invention of life. It purges the system of these old models that are… — Steve Jobs Copy Share Image
Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share Image
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share Image
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share Image
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share Image
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share Image
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share Image
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share Image
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share Image
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share Image