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Done Quote by Steve Jobs

“People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is…” quote by Steve Jobs
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“People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.”

Steve Jobs

About This Quote

Source Speech: Stanford Commencement Address, Steve Jobs, 2005

Focus requires rejecting many good ideas to pursue the truly vital ones.

In simple terms: Say no to many ideas.

Key Takeaway

Prioritize ruthlessly.

Themes

focus decision-making innovation

Mood

inspirational thoughtful

Type

business philosophical

When to use this quote

  • product development
  • career planning
  • startup pivots
  • personal goals

Key Concepts

entrepreneurship opportunity cost

Questions to Reflect On

  • What ideas are you refusing?
  • How do you balance focus with openness?
A Different Perspective

Over‑prioritizing focus can stifle serendipity.

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