What's important is that a customer should get off the airplane feeling, 'I didn't just get from A to B. I had one of the most pleasant experiences I ever had, and I'll be back for that reason.' — Herb Kelleher Copy Share Image
If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs. — Herb Kelleher Copy Share Image
You have to treat your employees like your customers. When you treat them right they will treat your outside customers right. — Herb Kelleher Copy Share Image
Power should be reserved for weightlifting and boats, and leadership really involves responsibility. — Herb Kelleher Copy Share Image
As far as value is concerned, the principal reason that I moved to Texas from New Jersey many, many years ago was because I… — Herb Kelleher Copy Share Image
Sometimes you need a little courage too just to buck popular opinion. — Herb Kelleher Copy Share Image
I want to see Texas remain an entrepreneurial powerhouse in the United States. — Herb Kelleher Copy Share Image
You can't have a mid-life crisis in the airline industry because every day is a crisis. — Herb Kelleher Copy Share Image
Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air. — Herb Kelleher Copy Share Image
The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest… — Herb Kelleher Copy Share Image
A motivated employee treats the customer well. The customer is happy, so they keep coming back. It's not one of the enduring green mysteries… — Herb Kelleher Copy Share Image
